As a Senior Marketing Analytics Manager, this role will be crucial in optimizing marketing strategies, ensuring data accuracy, and driving performance insights. This is an individual contributor position focused on building, analyzing, and reporting on marketing data to influence decision-making and enhance the effectiveness of demand generation, attribution, and pipeline growth strategies. The role requires a data-driven mindset and expertise in B2B SaaS marketing analytics.
Drive business growth by providing analytical insights and building dashboards to improve targeting, segmentation, profitability, and forecasting. Support the marketing operations team in select technology implementations and data integrity initiatives. Interpret and communicate findings in a meaningful way for stakeholders and contribute to maintaining clean, reliable data across systems.
Lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. Use data effectively to measure media performance. Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs. Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.